Blog
Notes on data, operations, and practical AI.
How we build client-owned data systems — what works, what doesn't, and where AI is actually pulling its weight.
Yalçın Kaya
Founder
Featured essay
Why marketing ROI is still an unsolved problem
Ad costs keep rising, platform data cannot be trusted for spend decisions, and nobody in the value chain is incentivised to fix it. Here is why owning your own measurement is the only way out.
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8 essaysWhy a best-in-class analytics stack still can't answer basic questions
A seven-figure ecommerce brand had GA4, a BI platform, an attribution tool, and an event tracker — and still could not tell us their new-customer conversion rate. What fixed it was not another tool.
Why businesses learn too slowly
The best teams we have worked with share one trait: everyone can do their own analysis. The rest lose to the friction between tools, teams, and timing.
Text-to-SQL is solved. Self-serve analytics isn't.
Language models now write correct SQL almost every time — yet AI data analysts are still rare. The bottleneck moved somewhere less glamorous: context and documentation.
Growth Analytics Marketing launches Performance Marketing framework and appoints Chris Conway as Director
Growth Analytics Marketing has launched a Performance Marketing framework built for measurable, incremental growth — and appointed Chris Conway, who has managed $300M+ in paid media spend, to lead it.
Why client-owned data systems win
Most analytics engagements leave the client locked into a black box. Here is why we build the opposite — and how it changes the economics of data work.
The operational layer most data stacks are missing
You can have a warehouse, a BI tool, and a CDP, and still have a team running the business out of spreadsheets. Here is the layer that closes the gap.
Practical AI for revenue teams (without the buzzwords)
Where AI actually saves time for customer success, marketing, and revenue ops — and where it just hides weak data.
Your turn
Put the ideas to work.
If an essay here describes a problem you have, we've probably built the fix before.